Social Media Sports Communication – Mastering the Art of Promoting Sports Content in the Digital Age

The Centre for Training and Lifelong Learning (KEDIVIM) of Aristotle University of Thessaloniki (AUTh) welcomes you to the educational program titled Social Media Sports Communication – Mastering the Art of Promoting Sports Content in the Digital Age, with a duration of 27 teaching hours. The program will take place from October 28 to November 13 and will be delivered online through synchronous e-learning. The program provides 2 ECTS credits.

The program Social Media Sports Communication – Mastering the Art of Promoting Sports Content in the Digital Age offers 27 hours of training in the use of social media for sports promotion, with emphasis on technologies such as Artificial Intelligence, Augmented Reality, and analytics. It is addressed to journalists, communication executives, and marketing professionals who seek to gain a competitive advantage. Its innovation lies in combining theoretical knowledge with practical workshops leading to the creation of a personal Digital Portfolio. A Certificate of General Training from KEDIVIM–AUTh is awarded upon completion, with recognition of 2 ECTS credits.

The Scientific Director of the program is Professor Nikolaos Panagiotou, Department of Journalism and Mass Media, Aristotle University of Thessaloniki.

The program is taught by distinguished academics and experienced professionals in the field of sports communication and digital media. Faculty members from Aristotle University of Thessaloniki contribute their expertise in journalism, communication, and crisis management, while international experts participate in sports marketing, strategic communication, data analysis, and innovative technologies (AI, AR). The combination of academic knowledge and practical experience guarantees high-quality training with direct applicability in the professional field.

Start Date:28 October

End of the course:13 November

Duration: 27 hours

Cost: 0€

Certificate/ECTS: Certificate of Training / 2 ECTS

Applications are submitted online from 10/10/2025 to 26/10/2025

Teaching Staff

1. Nikolaos Panagiotou – Professor, Department of Journalism and Mass Media, AUTh – Scientific & Academic Director
2. Kate Hamer – CEO, specialist in digital storytelling and digital communication strategy
3. Leah Godfrey – Founder of L2 Foundry, with expertise in content strategy and sports brand communication
4. Gaston Alejandro Acosta Tsausoglu – Social Media Manager, World Football Summit
5. Simon Chadwick – Professor of AfroEurasian Sport, internationally recognized expert in sport management and communication
6. Heloisa de Souza – Communication & Brand Strategy Consultant
7. Anna Tadevosyan – International Consultant, NGO World Learning, with experience in global sports communication projects
8. Marianna Tanagia – Communication Director, Digital Communication Network Global.